PPC For Small Business

Businesses that are opting for paid ads are catching up with those not running ads, and those that are not utilizing paid search options are facing huge losses in visibility, as can be seen from the current data related to PPC for small business: 

• Per data provided by Rank Tracker via SixthCityMarketing, only 45% of small businesses currently use PPC, meaning a majority of businesses are leaving search results open for competitors.
• WebFX reports that 65% of the small-to-medium businesses run at least one PPC campaign and helps in establishing this method as one of the most popular among companies of such sizes.
• The average entry PPC budget for SMBs is $3,500/month, according to Marketing LTB, while businesses report spending between $100 and $10,000 per month, depending on the purposes of their measures.
• According to GrowthScribe, PPC traffic is converting approximately 50% better than organic traffic, which is especially important for a small business that does not have time to wait months for SEO to work.
• Businesses utilizing both PPC and SEO obtain 25% more clicks and 27% more revenue than those relying on one technique only (Creative Marketing via SixthCityMarketing).

Without local customers, most small businesses will fail, and this is where PPC for local companies becomes most effective. According to Google (LLM VLab):

• 46% of all searches made on Google have local intent — which means people look for something close to them
• Over the last couple of years, “near me” searches have increased by over 900% and “open now near me” by 400%
• 80% of local searches convert, while local mobile searches also convert at 78% offline — which is the highest level of conversion in any search category 
• 76% of people who made a “near me” search visit that business in less than 24 hours
• 52% of all Google Ads clicks come from mobile devices which indicates that small businesses that ignore mobile-first ad copy and landing pages lose over a half of their potential clicks before they even happen.

This shows that ppc companies for local businesses are much more relevant than general national campaigns in the case of many small businesses — customers are already searching them a few miles away from their shops, clinics, or offices.

The number one reason why a small company’s PPC marketing does not succeed has to do with the approach to the implementation of ad management that is essentially similar to the one adopted by large enterprises. Our approach is just the opposite: we start from the budget, rather than its expected configuration.

• Google Ads certified professionals who manage accounts of any type and size, and not only high-end budgets.
• Clear reporting weekly or monthly — all performance figures such as clicks and conversions, cost per lead, and ROI, without jargon.
• Individual access to the company’s account so that an entrepreneur can see how his/her budget is being used at any moment.
• Local, national, and eCommerce PPC over 250 industries, adjusted to any scale of business activity.