HUMAN BIOLIFE INDIA PVT LTD (www.humanbiolife.in)
Introduction: HUMAN BIOLIFE INDIA PVT LTD (www.humanbiolife.in) is PCD Pharma Franchise Company, delivering high-quality, affordable, and innovative pharmaceutical solutions across India. Seeking franchise partners nationwide and offering district-wise monopoly rights.
Major challenge was to get quality leads at lower cost. Also avoid personal use and job queries. Some of the challenges were:
We researched and planned a few phrase match keywords to attract a more relevant audience to the website.
Initially, we launched a single PAN India campaign. To improve performance and generate consistent leads, we made website enhancements and continuously added keywords based on performance insights.. By doing this, we were able to:
We reduced Cost Per Lead (CPL) from ₹820 to ₹179 and Cost Per Click (CPC) while increasing the number of conversions 52 to 830.
