Because a Store Without a Strategy Is Just an Expensive Guess.
Having no strategy for your eCommerce business is like venturing on a long car trip without a clear map — you can spend thousands on advertisements, build a huge range of products on offer, but still remain in square one with regard to earning sustainable profits with your business. It is not hard to establish an online store — nearly anyone can create it in an afternoon using any convenient platform. The real challenge is to devise a strategy that connects every action taken with a clear target.
WebHopers, a leading ecommerce marketing agency in India, helps online brands develop aspects of a strategy layer, which serves as the basis of everything they do. Marketing tactics such as SEO, PPC, email channels, social media, and content can be used without an appropriate strategy in place. When companies attempt to use numerous and disconnected strategies, they won’t receive the results but rather be glad something works.
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In today's world, there are many strategies you can implement to market your online stores, and oddly enough, that’s part of the problem. It could be through Pay-per-click campaigns using Google Ads, running paid advertisements on Facebook and Instagram, trying to grow organically, utilising email marketing, or investing in content marketing all at the same time because you’ve been told it will help.
All of these channels indeed work, and the numbers show this. But here is what most store owners figure out too late: hardly any of them work well alone, and when you use them all at once without any effective plan, nothing positive happens, and your marketing budget gets wasted month after month.
It is useful to look at eCommerce marketing not as a single road, but as a wide route with various paths all connected to each other. If you pick just one path — say, only invest in PPC or use solely organic social — there’s almost no chance of achieving the end goal, which is running a profitable online business that grows steadily every year. You need to be careful and follow the whole route step by step, and the right plan and strategy will tell you which paths to take, when to take them, how much money to spend on each path, and when to change the path.
A solid strategy is, in fact, the first requirement of running any online business — it has to come first before any spending on advertisements, before doing any SEO work, and, of course, before you let any potential buyers know about your new product. A good strategy makes you answer two very easy questions, which, unfortunately, many other people fail to do correctly: What is it that we want to achieve? And how do we know that we have accomplished it?
Remember that, historically, a large chunk of this ‘strategy’ hasn’t simply revolved around the acquiring of customers or the driving of traffic. Strategy must also involve making your site genuinely a nice, easy and safe place to be when people get there.
A clean, functional user experience, an clearly-defined secure payment gateway: this helps carry the heavy load of driving your conversion rates more than almost any marketing campaign that could ever be conceived because these are precisely the points that signal to your new, undecided visitor that your brand is credible and can be trusted with payment information.
It is very important to make your Ecommerce platform customer friendly so that the visitor finds it very easy to shop. He should be more confident and should feel the authenticity of buying the product. User Interface is a very important factor which help visitors convert into customers. Secured payment gateway is another very important aspect which gains customers trust for buying.
Setting up an Ecommerce store isn’t hard,neither the marketing part is that hard – it’s just a lot of effort and work, that if you do properly, will pay off big time. It’s all about the strategy you create and implement. The most important strategies that you need to implement to run your online business are:
These strategies, if implemented rightly will help to make your online ecommerce business grow.
Setting up eCommerce Strategy and Goals is the most important factor. You need to create an intermediate set of goals, intermediate because as we meet our targets and/or when the goalposts change our goals with inevitably change as well.
You should set the following set of goals from the day one, and should know the answers of these questions:
To do this we must set definable and measurable goals that make it very clear if we have or have not achieved something. The goals you set will be based on past performance and your overall business strategy. Try to make them attainable but stretch targets.
This isn’t theory work – a well-constructed strategy shows up in ways that can actually be felt throughout the company, from the numbers you see in your dashboards to the certainty you bring into your weekly decisions:
We offer two options – we can carry out the strategy for you end-to-end with the help of our SEO, PPC, content, and social teams. Alternatively, we can give you a documented strategy along with clear instructions on how to carry it out in-house.
We advise a formal review quarterly as the goals of the strategy are typically intermediate and will need updating or adapting as we hit the objectives or as the business or marketplace evolves.
No, on the contrary. For small and new eCommerce businesses, the importance of having a well-articulated strategy is greater, since every paisa is crucial when you are bootstrapping your growth and lack a cushion of a large existing customer base.
We develop eCommerce strategies for the leading eCommerce platforms such as Shopify, WooCommerce, Magento, and other custom-built platforms.
We have an expert team with more than a decade of eCommerce experience across various disciplines, including SEO, PPC, content, and development, which ensures that we craft strategies based on practical application rather than just theory.
