Facebook Marketing for eCommerce

Before we create a single line of ad copy, we find out what makes up your "ideal" customer, and what those things are preventing them from making a purchase. A beautiful design will not be successful if it's not targeted to the right audience.

The information we collect will include:

1. Who the ideal customers are (age, geographic location, interests, and shopping habits)
2. What they are doing that is similar to your store
3. What they would normally purchase from your store or a similar store
4. What holds them back from purchasing, such as objections to your store or the product
5. Where the best customers spend their time online

Once we see your audience and understand their buying intent, we will use your advertising dollars to obtain purchases, not just views.

If an advertisement is dull, no one will stop and look at it. Therefore, we will develop and implement nothing but eye-catching advertisements.

In the case of Facebook advertising, you have approximately 1.5 seconds to get someone's attention before they scroll to the next ad. Therefore, we employed a design studio to create product visuals and multiple forms of advertising (e.g., video advertisements, carousel-style ads) that will immediately capture attention through clean images of products, any type of activity relevant to the product's use, and short-form video that shows the product in action rather than just sitting on a white background.

For all campaigns, we will conduct multiple rapid performance tests of various styles of advertisement development, as each style of advertisement that may capture someone's attention to stop and look at will differ from one audience to another. Our goal is to not only have "nice-looking" advertisements, but to also have advertisements that cause someone to stop, look again, and click the advertisement.

While great visual designs will attract a viewer's attention, if someone does stare at your advertisement and/or read your advertisement, you would want the copy to stimulate the viewer so that they want to buy your product.

After someone has viewed your advertisement, it is your job to convince them to purchase your product through the copy within your advertisement. The text must speak to the emotions and feelings your customer has, the solutions/benefits your product can provide to your customer, and create urgency to purchase your product. Effectively, there will not be any typical "Shop Now" filler text/copy, as every headline and copy line within the advertisement will create the desire to take one additional step closer to purchasing your product.

We target our customers using criteria beyond just demographics such as their age and geographical location. Through the use of multiple sources of data (such as historical purchase data or behavioral data about how your other customers behave, similar to how you would research a look alike customer or use retargeting on potential customers who have already engaged with you) to create a lot more 'high-intent' audiences.

This means you will have your advertising dollars used more effectively with more of your advertising dollars used on people who are going to ultimately buy vs. wasting your advertising budget on potential buyers who were never going to buy.

All of our efforts culminate together when the campaign goes live, and that is when we will begin our optimization process. As soon as the campaign launches, we do not simply launch it and stop there. We will monitor the campaign performance every single day. We will test various creatives, audience groups, as well as different offer types to determine which combinations of the above actually drive the desired transactions.

Budget allocations will be altered based upon what is being effective, through pausing underperforming ads, and every optimization will be executed with one goal in mind; to maximize the campaign return on your actual advertising expenditures.