Canbro Healthcare

Project Overview

Case Study: Driving Exceptional PPC Results for Canbro Healthcare

About the Client

Canbro Healthcare is a Dermatology Pharmaceutical Company which deals in various Skin Care Products. Canbro has a robust product Range catering to General Dermatology & Cosmetology. The Company have more than 150 Derma Products that cover all kind of Range like Anti-Acne, Anti-Allergic, Antibiotics, Cream and Ointments, Cleansing Lotion, Cleaners, Face wash, Face Serum, Gel, Soap, Shampoo, Tablets, etc. The Company is also dealing in Derma Franchise Business at Pan India Level.

Client’s Requirement

The primary goal of our Client, Canbro Healthcare was to Get High Quality Targeted Traffic & Increased Conversions (Form Submissions through Website), at Lower Cost.

Challenges

Initial Situation

• Low Conversion Rates: Despite previous PPC efforts, conversion rates were below expectations.
• High Cost Per Conversion: The client faced high Cost per Conversion, leading to a lower ROI.
• Ad Visibility: The Client was facing Low Ad Visibility on Google Search Results due to low Ad Rank and Irrelevant Keywords.

Strategy

Comprehensive PPC Audit

We conducted a detailed Audit to identify the key areas for Improvement:

• Landing Page Optimization: After analysing the existing Landing Page, we found out that it was lacking Keywords and relevant content.
• Keyword Optimization: Identifying high-performing keywords and eliminating underperforming ones.
• Ads & Assets: After analysing we found out that Ad Copies were not optimized and Assets were not created.

Implementation

• Landing Page Optimization: As per the recommendation, we create a fully-optimized Landing Page for Better Ad Results.
• Keyword Research: Selected High-intent Keywords to drive High-Quality & Relevant Traffic.
• Ad Copies: Crafting compelling Ad Copies to Improve Click-through Rates (CTR) & Ad Visibility.

Key Metrics

Increased Conversions: Achieved a +185.56% increase in conversions within 1 Year.

Reduced Cost per Conversion: Minimized Cost per Conversion by -46.34% within 1 Year.

Visual Data

Conversion Growth Chart: A graph showing the increase in conversions over the project period.

Cost Per Conversion Reduction: Visual representation of the decrease in Cost per Conversion and corresponding ROI improvements.

Conclusion

By restructuring campaigns, optimizing keywords and ad copy, and improving targeting, WEBHOPERS INFOTECH PVT. LTD. successfully boosted Canbro Healthcare’s PPC performance, driving exceptional results.