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Local Emergency Plumber

Achieved 100x lead growth
Reduced CPL by 87%
Increased daily plumbing jobs
Generated quality emergency plumbing leads

Results

That Matters

1.07K

Qualified Clicks

19.5K

Ad Impressions

28.50%

Conversion Rate

6.36X

Return on Ad Spend

Home » PPC Case Study » Local Emergency Plumber

Achieved 100x Lead Growth and Cost Reduction by 87%

Local Emergency Plumber (www.localemergencyplumber.com.au)

Introduction: Local Emergency Plumber is an Emergency Plumber across Brisbane, Gold Coast & Sydney Areas. Providing Major Emergency Plumbing Services for – Blocked Drain/Toilets, Roof Leakage, Hot Water etc.

CHALLENGE

The major challenge was to maximize daily plumbing jobs via Phone Call & Query Form. Some of the challenges were:

Maximizing Daily No. of Jobs
Bring relevant traffic only related to “Emergency Plumbing” theme
Minimizing the Cost Per Conversion
Needed Fast Loading Fully-Optimized Landing Pages for Each Location

ACTIONS WE TOOK

We researched and planned out Fully Optimized Landing Pages for each Location. Also, planned out new phrase match keywords to attract relevant traffic to the website.

Initially, we started with a Lower Budget and Pipelined the Campaigns on the Basis of 2 Different Schedules – Day & Night. By doing this, we were able to:

Reduce Conversion Costs
Generated Quality Leads through Phone Calls & Query Form

CURRENT STATS (3 MONTHS)

We reduced the Cost Per Lead (CPL) and increased the number of daily jobs. CPL was reduced from $1.83K to $236

Results That Drive Impact

This case study showcases measurable gains through smart planning, efficient execution, and improved performance that drives real business growth.

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Local Emergency Plumber

Achieved 100x Lead Growth and Cost Reduction by 87%

Local Emergency Plumber (www.localemergencyplumber.com.au)