Dream Travel Yaari

  • Generated 475 qualified travel leads
  • Reduced CPL from ₹576 to ₹488
  • Increased clicks from 10.5K to 12.2K
  • Improved campaign reach and lead quality
Results
That Matters
10.5K
Qualified Clicks
158K
Ad Impressions
3.89%
Conversion Rate
12.6X
Return on Ad Spend
Home » PPC Case Study » Dream Travel Yaari

“475” Qualified Travel Leads with 15.28% Lower CPL 

Introduction:

Dream Travel Yaari is a travel company offering domestic and international tour packages, honeymoon packages, family vacations, group tours, and customized travel experiences across multiple destinations in India and abroad.

CHALLENGE

The major challenge was to improve leads and better Budget Allocation on Google Ads. Based on the before performance data, the account was facing the following challenges:

  • Inefficient use of ad spend
  • Bringing relevant traffic – Earlier using Broad match keywords
  • Unstable performance trends

ACTIONS WE TOOK

Created new campaigns as per clients requirement for different destinations, using phrase match keywords and diverting spent only on google search (not on display partners)

Created a dedicated ad landing page to improve user experience and increase leads for one main campaign singapore.
https://singapore.dreamtravelyaari.com/

By doing this, we were able to:

  • Bring relevant audience to the website
  • Reduce the CPC and conversion costs
  • Improve campaign efficiency & consistency
  • Increase the number of high-quality leads

CONCLUSION

  • Clicks increased from 10.5K to 12.2K
  • Impressions increased from 158K to 242K
  • Overall campaign reach and visibility improved significantly
  • Campaign efficiency and lead quality improved consistently
  • Cost Per Lead Reduced from  ₹576 to  ₹488

Results That Drive Impact

This case study showcases measurable gains through smart planning, efficient execution, and improved performance that drives real business growth.
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