COOL ROOF PAINT (www.coolroofpaint.com)
Introduction: Cool Roof Paint (www.coolroofpaint.com) is provider of High SRI paint is designed to reduce roof temperature up to 20°C and improve energy efficiency in industrial and commercial buildings. They provide end-to-end turnkey services – handling the complete process from product supply to professional application.
Major challenge was to get quality leads for this B2B Business and avoid B2C leads. Some of the challenges were:
We researched and planned some new sets of Keywords in Phrase Match. Which will help in bringing relevant audiences to the Website.
Initially, we started with one campaign for PAN India, then on the basis of results we have created a new campaign for specific states where demand of our product is high. By doing this, we were able to:
CURRENT STATS (2 MONTHS)
We reduced Cost Per Lead (CPL) from ₹2896 to ₹765and Cost Per Click (CPC) while increasing the number of conversions 56 to 191.
