Google AI Overviews & AI Mode: How Do You Rank a Brand on These Features

Are you spending heavily on your website, but still not getting enough leads? You are not alone, and your content optimization is not necessarily bad. Your techniques and SEO might be perfect, but where’s the problem? The problem is that you’re not visible where Users are looking now- Google AI Overviews & AI mode. It is the latest feature of Google that is reshaping the concept of how people search.

If you also want your brand to be highlighted on Google Overviews and AI Mode, then WebHopers Infotech Pvt. Ltd. is a trusted AI SEO company, with thousands of clients, that helps you rank higher on these features. In this detailed guide, we will discuss how to rank a brand on Google AI Assistance and AI mode. Stay Connected.

What are Google AI Overviews & AI Mode?

Google AI Overview – When we search for anything on Google, we get a summary-type answer, which is known as Google AI overview. Google scans millions of websites and gets key points from 3-4 high-authority websites.

For example, you search for “Best skin care products for oily skin,” and you get a summary of your question with brand names, products, and tips from trusted sources.

Google AI Mode – It refers to the new function on the search engine where users can get a chat-like platform instead of scrolling through multiple links. It offers AI-powered answers like ChatGPT. It is a more enhanced version of the search where many users can find answers to complex queries.

Why Should Brands Care About These Features?

Today’s digital marketing is now shifting and leaning on one page is not only one to a brand’s success but also ranking on AI Overviews and AI modes also play a crucial role. Not being visible on these features can cause the loss of multiple users. WordStream data tells us that 7 in 10 users search only for getting the AI generative overviews. Also, according to Ahref data, click-through rates dropped from 7.3% to 2.6% within the year, just because of the AI Overview.

Additionally, for the search queries where the AI overviews are shown, the websites are often getting  20 to 40% fewer clicks, especially on informational intent queries. So it becomes important for the brands to focus more on brand mentions to drive a good percentage of traffic through these features.

How to Rank a Brand on Google AI Overviews & AI Mode?

Well, Google AI Overviews and AI Models have become the future and present of digital marketing campaigns for any brand. These visible features have become mandatory for all brands if they want to increase leads and sales. As a trusted company, we are sharing a step-by-step guide on how brands can rank on these features. Let’s see:

Step 1: Learn What Google AI Picks & Prioritizes Information

Before ranking on AI overviews, it is most important to learn what Google AI picks and prioritize information. First of all, Google does not like content that is just written to manipulate search rankings, whether AI or human. It prioritizes only:

• Accurate and structured Content
• Content that solves users’ queries
• Sourced from trusted websites
• Clear and meaningful conversational content with no fluff.

Step 2: Long Queries Search

For ranking on AI overviews, you will have to use long phrases like “Which skincare routine is best for dry skin?” Why? Because users give query-type prompts to AI models, and if your page ranks on this type of long phrase, it increases your brand’s visibility more on AI platforms. But the content should be engaging and match the search queries.

Step 3: Write Content for AI Readability

AI doesn’t like complex or hard-to-research content. It likes:

• Easy to read
• Direct answer
• Bullet point answers or numbered list content
• Small and quality paragraphs

Note: Always note one thing in mind is that Google does not like content that is just gibberish and contains fluff words. If you say we can use multiple AI tools and humanize the things, then you are just attracting a penalty for your brand website.

Step 4: Use Questions and Schema Markups.

FAQ sections are mostly prioritized by Google AI, which is why you always prefer to use more and more FAQs in your content. With FAQ creation, also add schema markups to tell Google that it is a list of questions & answers. If you add these two features correctly, then it increases the chance to show your brand in Google overviews, people also ask, and feature snippets.

Step 5: Highlight EEAT

In Google, you get a system called E-E-A-T that refers to:

• Experience
• Expertise
• Authoritativeness
• Trustworthiness

Google always shows those brands that are trustworthy, testing why they try to add more and more human-generated information. Additionally, your website should have:

• Author Bios on Blog
• Link to case Studies
• Show real reviews
• Mention certificate & awards
• Uses HTTPS
• Fast loading speed

Step 6: Get Your Business Cited on Trusted Platforms to Gain Brand Mentions

Citation and brand mentions are the major steps to rank on Google’s AI overviews & AI Mode. Brand mentions on top websites like Trustpilot, Wikipedia, G2, Quora, Reddit, BBC, New York Times, etc have more chances to rank on these AI-powered features. So try to gain brand mentions from these top websites or your industry-relevant websites.

Step 7: Create Topic Clusters

Writing only one page and expecting to rank on top is not possible. Always try to cover every area of the subject by making topic clusters. Let’s understand this with an example:

You have a fitness brand and you create the main page name “Best Workout Plans 2025”, and you will create blogs on different but related topics, such as:

• Workout Plan for Beginners
• Cardio vs Strength Training
• Workout plan for a busy professional

These three clusters will be added to the blog section, which enhances the page’s visibility through internal linking practices. Additionally, implement the internal linking contextually as per user engagement metrics.

Step 8: Optimize Site for mobile, speed & credibility.

As it is clear that millions of people search for their queries via mobile phone and what if our website does not work properly on smartphones? It also contributes to the loss of leads and traffic. That’s why always keep your website or web pages optimized for mobile, and the speed of the website should be good for users. If your brand website is slow, then it can lead to high bounce rates and poor user engagement.

Step 9: Track Performance

Regularly tracking the performance is important for ranking on Google AI Overviews and AI Modes. Some tools for tracking:

• Google Search Console
• Semrush/Ahref
• SEO Testing and more.

What Mistakes Should You Avoid for Ranking on AI Overviews and AI Mode?

For ranking on AI models and AIO, it is important to know what not to do, because if you do some practices that are against Google policies, then you can get hit with Google spam policies. Here are some mistakes that you should avoid:

Using AI-Generated Content Without Human Touch

First and most important mistake that many people make– Using AI-generated content without adding human values. As for the information, Google has restricted AI generative content or web pages, and if you perform any activity against this, then it will not be good for your brand website. That’s why I always try to write human-written content.

Ignoring Long Phrase Keywords or Questions

Multiple businesses overlook long-tail questions, which users naturally ask of AI models. If you do not work on those questions, then you can’t rank on AI Overviews and models. As you know, Google always prioritizes user-centric content.

Poor Content Formatting

Content is the base of SEO and all digital marketing, and for an AI overview, content formatting matters a lot. You should avoid:

• No subheadings
• No bullet points

Lack of Real Statistics

To rank on Google AI Overviews or AI modes, you should avoid wrong statistics. While writing any content, only add real statistics from trusted platforms or websites. You can also add the company or website name where you’re taking this data, which helps the user trust more on your website.

Why WebHopers is the First Choice to Rank on Google AI Overviews and AI Modes?

As you know, only content writing is not important for Google AI overview ranks; multiple SEO practices also matter. For that, it is important to hire a trusted and expert digital marketing company that can optimize your website for AI models. WebHopers’ team of SEO experts provides research-backed strategic implementation to rank on these features.

What we do for high ranking:

• In-Depth AI SEO audits
• Content optimization (100% human-written content)
• Strategic use of schema markups
• Topical clustering & internal linking
• Ongoing monitoring & optimizations
• User experience enhancements

We have an expert AI SEO team that understands your brand needs and goals, and that performs multiple SEO practices to rank your brand on AI overviews.

Final Thought

As it is clear that ranking on Google AI Overviews & AI mode is not just an option, but it is crucial because it has become the front page of Google. For that, every brand needs a reputable company that delivers high-quality content with AI SEO optimization to rank fastly on these features, and this is where WebHopers Infotech Pvt. Ltd. has built a trusted name for AI SEO growth in India.

Frequently Asked Questions on Google AI Mode & AI Overviews

Question: I have an E-Commerce website. Can I also rank on AI models or Google AI Overview?

Answer: Yes, why not? An e-commerce website can also rank on AI Models and Google AI overviews, but only if you do:

• Offer informational and structural content like “How to Choose the Right Laptop for Gaming.”
• Use FAQ
• Include Buyer Guides

Question: What if I run paid ads for ranking on Google AI overviews?

Answer: No, there is no connection between paid ads and AI models, because AI rankings are based on Organic practices. But yes, if you have a strong SEO strategy with paid digital PR campaigns, only then can it be a plus point for a high rank.

Question: Which businesses gain more benefits from AI overviews?

Answer: All businesses can gain benefits from AI overviews. But mainly businesses like

• Healthcare & Wellness
• Skincare & Beauty
• Finance & legal
• Education & E-learning
• Tech & SaaS
• Home Cleaners
• Service Industry
• Doctors
• Physicians
• Pharma Companies etc.

Question: Is it important to update the content after some time to stay ranked on AI Overviews?

Answer: Yes, making the content fresh sometimes is important to keeping your content up to date, and it also allows more chances to stay ranked.

Question: I am a small business owner. Can I also rank on AI Models?

Answer: Absolutely yes, you can also rank on AI overviews and Models by following SEO Best practices, publishing helpful and informational content, and other major guides which we have discussed in this blog.