Ecommerce Marketing Agency in India

eCommerce marketing agencies in India have become a vital part of the online shopping stores across the globe. Without the implementation of proper online marketing techniques, your e-commerce store is of no use. You can’t even reach the potential customers who are interested in buying your products. Without implementing eCommerce marketing techniques, you can never make your shopping store a brand. eCommerce marketing is a rich and result-oriented solution for those who want to be at the top in their respective domains.

As Per Statistica The e-commerce market in India has increased and reached USD 125 billion between 2013- 2030

The e-commerce market in India has increased and reached USD 125 billion between 2013- 2030. If we see the e-commerce market with segments between 2022-2030, then it is 65bn USD for B2C e-Commerce, 18.2bn USD for B2B e-commerce, 66.4bn USD for D2C e-Commerce, and 7.1bn USD for Commerce. As well as, India has 350 million+ active online buyers, as per Statista data. Overall, the data shows that eCommerce marketing is more demanding instead of commerce.

E-commerce Market in India

15 years ago, most of the businesses relied on local markets, but now your customer could be sitting everywhere; it may be a student in Delhi ordering a product at midnight, or a mother in Mumbai, discovering your product or brand through an Instagram reel. The Internet expands its boundaries, and smart e-commerce marketing provides an unlimited sales opportunity.

From metro cities to small towns, online shopping is increasing like never before in India, and an e-commerce store is not enough until your brand does not stands out from your competitors. This is where e-commerce marketing truly begins. Over 900 million internet users are present only in India, and what if your brand stands in front of an audience that truly searches for the product that you serve? This will increase the chance of converting visitors into customers.

Here are some key statistics that highlight the current state of the e-commerce market:

• Online sales are projected to reach $8 trillion by 2026. This represents a significant increase from the $1.3 trillion in online sales that were reported in 2014.
• The number of global eCommerce users is expected to reach 5.8 billion by 2026. This represents a significant increase from the 1.66 billion eCommerce users that were reported in 2016.
• Mobile commerce, or mCommerce, is on the rise. In 2020, mobile devices generated 54.9% of all eCommerce traffic and 35.6% of all eCommerce sales.
• Email marketing is still a highly effective way to reach eCommerce customers. In fact, for every $1 spent on email marketing, the average return on investment (ROI) is $38.

What Exactly is eCommerce Marketing?

eCommerce marketing is the way that almost every online shopping store uses to guide visitors to their eCommerce store so that they can buy their products. eCommerce marketing relies on four factors, which are as mentioned below

1. Paid Advertisement on Google or other search engines. Some people also know by name PPC (pay-per-click). It is the best way for those who want to sell their products instantly and also want to improve their traffic at a rapid rate. PPC is the paid advertisement service provided by several search engines, in which you have to pay for the clicks if someone clicks on your ads.
2. The second and most economical eCommerce marketing technique is search engine optimization, which you may also be aware this term as SEO. It is the organic approach that several e-commerce marketing companies or e-commerce businesses use so that they don’t have to pay for clicks. It is the e-commerce marketing technique that increases the trust factor for visitors. In this, your store is optimized by the eCommerce SEO marketing companies according to the algorithms assigned by the search engines so that you can get your store ranked on top of search engine result pages.
3. The third eCommerce marketing technique is known as referral marketing. It is one of the best ways to increase user engagement from social media, top referral portals, by using display advertisements and implementing remarketing techniques.
4. The fourth eCommerce marketing technique, which is used to increase the engagement of returning visitors, is email marketing. In this newsletter, is send them related to the latest offers so that they can become your loyal customers.

What Makes eCommerce Stores Implement Online Marketing Techniques?

In India, the growth of e-commerce stores is increasing day by day, and a larger percentage of users love to shop online. For an e-commerce marketplace store, you don’t have any opportunity to drive customers physically. So it becomes more necessary for the eCommerce stores to implement the online marketing techniques, which are not only helpful in selling the products, but also help in increasing brand visibility.

What Kind of Customers Can You Attract Through eCommerce Marketing?

Now, after making decisions to implement eCommerce marketing for your online shopping store. The next challenge faced by most eCommerce marketers is determining which age groups of visitors to attract. Well, you need not worry. It varies from business to business. For example, if you are running an e-commerce store related to health in which you focus on promoting sports supplements, then it is obvious that you’ll target youngsters from the age group 18- 30. So it totally depends upon the niche of your eCommerce store that what kind of visitors you have to attract and convert them into customers.

How do we plan and develop e-commerce Marketing strategies?

Most of the business owners ask us this question. If they enroll in our eCommerce marketing services, then how can we plan and develop a strategy? Well, this is not so hard for you to understand our e-commerce marketing strategy. We just make our strategy plain and simple, which yields the best results. The main processes that we use to strategies our eCommerce marketing are as mentioned below

• Business Analysis: To start our eCommerce marketing strategy, we first make a full business analysis so that there’ll be no loopholes left that cause serious problems in the future by hurting sales.
• Business Research: After that, research is done by our experts by keeping in mind what your competitors are doing and what their loopholes are.
• Department-wise Analysis: As we all know that in e-commerce, every department has its own role. So that work process gets fast. In this, our strategic team and eCommerce consultant make one-to-one meetings with the department heads to know the problems that they are facing. But for an eCommerce startup, we have a special team who can guide the team properly, i.e, how to multitask and what things you have to keep in mind.
• Strategy Building: The final stage of our eCommerce marketing process is strategy building and implementation. After completing the analysis, our eCommerce marketing strategists build a unique strategy by keeping in mind your competitors so that you can get a better response from them.

What Sets WebHopers Infotech Apart as the Best E-commerce Marketing Company in India?

First of all, WebHopers Infotech is recognized as a top e-commerce marketing agency in India by Semrush, a testament to its consistent results and client trust. India has a large online marketplace, and WebHopers always lead it by providing result-driven e-commerce marketing services in India. What makes WebHopers the center of attraction is its data-driven mindset, smart marketing strategies, and commitment to deliver measurable growth.

Here are some core factors that define the WebHopers in more detail:

Proven Expertise in E-commerce Growth: WebHopers Infotech is a proven e-commerce marketing agency in India. We have served 10+ years to countless brands. We use smart marketing solutions that help brands boost their sales and traffic. From small projects to large ones, we use the same focused approach.

Custom Marketing Strategies: At WebHopers, we understand that every business has unique goals and that it also comes with different approaches. That’s why we create personalized marketing strategies that are designed according to product categories, audience segments, and revenue goals. Every campaign is specifically designed to make a real impact on users. 

Full Service in E-commerce Marketing Solution: At WebHopers Infotech, every e-commerce business gets full-service solutions, including: 

• E-commerce SEO & Product Optimization 
• Google Shopping & Performance ads 
• Social Media Marketing & Influencer Campaign 
• Conversion Rate Optimizations 
• Email, Retargeting & Automation Campaigns

FAQS for E-commerce Marketing Agencies in India

Question: Why should an e-commerce business rely on e-commerce marketing companies?

Answer: It is important because a professional e-commerce marketing company always has experience and smart strategies that keep your business always on top. By yourself, it takes a lot of time and also requires special knowledge.

Question: How quickly can I expect results from WebHopers’ e-commerce marketing services?

Answer: Majorly, the result depends on the current position of your store, like startup stores take a longer time compared to existing ones. With the paid ads, you will start showing results within a few days. But Organic SEO takes a longer time, like 6 to 12 months, depending on the store brand signals.

Question: I have a small online business. Will e-commerce marketing really help me grow?

Answer: Absolutely yes, e-commerce marketing is specialized for small businesses so that they can grow more and compete with big brands. WebHopers Infotech helps small businesses to make a big brand story.

Question: I am already running Google and Meta ads. What other activities can marketing agencies do for me?

Answer: Professional marketing agencies like WebHopers Infotech do more than just ads. We provide optimized landing pages, improved SEO, manage influencers, email campaigns, and creative content that increase the ROI of the business.

Question: Do WebHopers also help Indian e-commerce businesses to sell products internationally?

Answer: Yes, WebHopers also deals with e-commerce marketing for out of India, in which we include global keyword targeting and cross-border e-commerce targeting. You can easily expand your e-commerce business internationally.

Question: Is it necessary to start with a long-term contract with an e-commerce marketing agency?

Answer: No, you don’t need to sign a long-term contract. You can easily start with a small performance project. WebHopers provides you with flexible contract options like a quarter, 6 months, or a year.

Question: Do WebHopers also help with my product photography and branding, too?

Answer: Yes, you can also contact WebHopers for the product photography and branding for your e-commerce business. Our expert team designs attractive visuals of your product.

Question: How do agencies take help from SEO and content for an e-commerce business? Is it really important?

Answer: SEO and content are the main parts of online visibility. WebHopers Infotech has a large team of SEO experts who optimize product pages, write engaging blogs, conduct keyword research, add engaging product descriptions, and also create backlinks to show your brand or product at the top of the SERP.

Question: Do WebHopers also help e-commerce businesses to rank on Google Shopping?

Answer: Definitely yes, WebHopers Infotech optimizes products to rank on Google Shopping. We have an experienced team that manages the performance and maximizes campaigns for better appearance on the Google feed.

Question: Can new e-commerce brands start early with e-commerce marketing? Is it a good time to start?

Answer: It’s never too early. Starting your brand with e-commerce marketing is very beneficial, as it will create a strong foundation. WebHopers not only provide marketing but also guide the clients in a good way that helps them grow more.

Question: I don’t have a big marketing budget, but can I still work with WebHopers?

Answer: Yes, at WebHopers, you will get pocket-friendly and custom marketing solutions that never go out of your budget.

Question: Does e-commerce marketing still help if my product is seasonal?

Answer: There’s no doubt that seasonal products can achieve strong results. By using timely ad campaigns and festive promotions, businesses can achieve high business growth in seasonal products.

Question: Which new trends do WebHopers follow for e-commerce marketing?

Answer: WebHopers Infotech always stays ahead in every marketing trend. Nowadays, we follow the following marketing trends for e-commerce:

• AI-powered ad optimization, Personalized product recommendation
• Video Marketing
• Voice Search optimization
• Automation tools for retargeting & emails

Question: What is the use of e-commerce marketing?

Answer: E-commerce marketing advertises products or services online to conduct sales and brand understanding.

Question: How is e-commerce marketing distinct from conventional marketing?

Answer: E-commerce marketing leverages digital platforms like websites, social media, and email to get a more exhaustive audience and effectively route results.

Question: What are the key channels for e-commerce marketing?

Answer: Key Channels for e-commerce marketing are –

• Google Ads
• SEO
• Content creation
• Email marketing
• Blog posts, articles, etc.

Question: What is the role of social media in e-commerce?

Answer: Social media can be used for brand structure, client attention, and pushing traffic to your website.

Question: What is the significance of content marketing in e-commerce?

Answer: Content marketing benefits allure and maintain clients by delivering valuable information.

Question: How does Webhopers Plan and develop e-commerce Marketing?

Answer: Key steps of Webhopers’ Plan and Develop e-commerce Marketing

• Business Analysis
• Research
• Department-Wise Analysis
• Strategy Building

Question: What are the latest tendencies in e-commerce marketing?

Answer: The latest tendencies in e-commerce marketing are Voice commerce, augmented reality, and personalized commerce.

Question: How can we incorporate sustainability into my e-commerce marketing plan?

Answer: For sustainable e-commerce marketing, highlight eco-friendly approaches, use tolerable packaging, and support moral sourcing.

Question: What is the importance of influencer marketing in e-commerce plans?

Answer: Influencer marketing is a famous method among e-commerce businesses. In 2022, around 70% of e-commerce companies reported using influencer marketing to advertise their products.

Question: How can I market my products globally?

Answer: Localize your website, consider language and artistic distinctions, and use global shipping solutions.

Conclusion

In conclusion, eCommerce marketing is a rapidly growing field with many different strategies and tactics that businesses can use to reach their customers and drive sales. From SEO and social media to email marketing and influencer marketing, there are many different ways to connect with consumers and promote products. As the eCommerce landscape evolves, businesses that stay up-to-date on the latest trends and best practices will be best positioned to succeed.