Reliance Financial is a mortgage brokerage business with an absolutely insignificant organic presence in the hyper-competitive lending vertical prior to the beginning of the collaboration with WebHopers. The organic website traffic & the organic lead generation were negligible, and there was no stable trend in that aspect.
We designed a custom content and brand awareness strategy that primarily focused on mortgages & home loans.
The intent-rich commercial content revolved around the mortgage vertical; The Google Business Profile of the business was heavily optimized in parallel to establish a local presence & brand awareness:
Ranking keywords:
| Keyword | Position | Volume |
| navy fcu mortgage rates | 4 | 1600 |
| navy federal credit union mortgage rates | 5 | 9900 |
| riverside+mortgage+rates | 6 | 1000 |
| nfcu mortgage rates today | 7 | 1000 |
| navy federal mortgage interest rates | 8 | 1900 |
| navy federal mortgage rates | 11 | 33100 |
| nfcu mortgage rates | 10 | 12100 |
