Case Study: Driving Exceptional PPC Results for Pharmahopers About the Client
Pharmahopers is a complete B2B Pharmaceutical marketplace in India where you can find top rated Pharma companies in India who are dealing in PCD Pharma Franchise, monopoly Pharma Franchise, Third Party Manufacturing and much more.
The primary goal of our client, Pharmahopers was to get High Quality targeted traffic & increased conversions (form submissions through website) at Lower Cost.
Initial Situation
– Low Conversion Rates: Despite previous PPC efforts, conversion rates were below expectations.
– High Cost per Click (CPC): The client faced high CPCs, leading to a lower ROI.
– Ad Visibility: Client faced low Ad visibility due to Low Ad Rank (mainly because of irrelevant Keywords & Quality Score).
Comprehensive PPC Audit
We conducted a detailed audit to identify the key areas for improvement:
– Landing Page Optimization: After analysing the existing landing page we found out that it was lacking Keywords and relevant content.
– Keyword Optimization: Identifying high-performing keywords and eliminating underperforming ones.
– Ads & Assets: After analysing we found out that Ad copies were not optimized and assets were not created.
– Landing Page Optimization: As per the recommendation, we created a fully-optimized Landing Page for better Ad Results.
– Keyword Research: Selected high-intent keywords to drive high quality & relevant traffic.
– Ad Copies: Crafting compelling ad copies to improve click-through rates (CTR) and Ad visibility.
– Increased Conversions: Achieved approx. 130% increase in conversions within 1 Year.
– Reduced CPC: Reduced cost per click by 15%, resulting in a higher ROI.
– Conversion Growth Chart: A graph showing the increase in conversions over the project period.
– CPC Reduction: Visual representation of the decrease in CPC and corresponding ROI improvements.
