Peoples Property Point

  • Achieved 8,040 organic clicks & 557K impressions in 7 months.
  • Generated 327 verified GBP calls from property seekers.
  • Increased monthly calls from 75 to 100 (+15.1% YoY).
  • Ranked high-intent real estate keywords at an average position of 14.3.
Results
That Matters
8.04K
Clicks
557K
Impressions
1.4%
Conversions
#14
Avg. CPC
Home » Seo Case Study » Peoples Property Point

Project Overview

8,040 organic clicks, 557K impressions & 327 GBP calls — growing a real estate brand in a competitive property market

About the Client

  • Peoples Property Point is a real estate company helping buyers, sellers, and investors navigate the property market with expert guidance and listings.
  • The business needed to grow its organic search visibility and generate consistent, high-quality leads from property seekers searching online.

The Challenge

  • Operating in one of the most competitive online verticals — real estate — where portals like 99acres, MagicBricks, and Housing.com dominate search results.
  • Limited online brand presence meant most traffic was going to large portals rather than the client’s own website.
  • No structured SEO strategy to capture high-intent property search queries from buyers and investors in the target area.

Our Strategy

  • Conducted comprehensive keyword research to identify high-volume, commercial-intent real estate keywords including property type, location, and buyer-intent queries.
  • Built a structured content strategy with dedicated landing pages for different property types, locations, and buyer segments to capture search traffic at every stage of the buyer journey.
  • Optimised on-page SEO across all key pages — meta titles, descriptions, schema markup for real estate listings, and internal linking to improve crawlability and rankings.
  • Optimised the Google Business Profile with accurate location details, service categories, property photos, and regular posts to drive local enquiry calls.
  • Strengthened domain authority through real estate directory listings, local citations, and targeted backlink outreach.

Results Achieved

  • Generated 8,040 organic clicks and 557,000 impressions in just 7 months (Feb–Aug 2025)
  • 327 verified calls received from Google Business Profile over 4 months (Dec 2025–Mar 2026)
  • GBP monthly calls grew +15.1% year-on-year with a clear upward monthly trend (75 → 100 calls/month)
  • Average position of 14.3 across all tracked keywords — strong base for further top-10 growth
  • Website now consistently visible for high-intent property search queries in the target market

Ranking Keywords

Keyword Position Volume
societies in zirakpur 2 320
societies in mohali 4 320
property dealers in mohali 9 720
builders in mohali 10 390
penta homes zirakpur 25 390

Results That Drive Impact

This case study showcases measurable gains through smart planning, efficient execution, and improved performance that drives real business growth.
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11:31 03 Jul 25
I had a great experience with Webhopers Academy.
The course was well-structured and beginner-friendly.
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05:04 23 Nov 23
I learned a lot of things in Web Hopper Academy about online advertising in my digital marketing class. We discussed advertisements, social media, and how to contact people over the internet as well.
We created our facebook campaigns and tested them. It was similar to becoming a digital marketer. We also worked together a lot, sharing ideas and figuring things out.
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