NB Healthcare

55.1K Organic Clicks & 531 Business Calls — Turning Traffic Into Real Enquiries 

Project Overview

• Client — NB Healthcare (www.nbhealthcare.co.in)
• Owner — Charan Singla
• Industry — Nutraceutical Manufacturing
• Location — PAN India
• Service — Technical SEO, Content Pruning, On-Page Optimisation & Link Building
• Outcome — 55.1K organic clicks & 531 GMB calls (+25.2%) — last month 

Challenge & Approach

NB Healthcare’s website was attracting visitors, but this traffic wasn’t converting into phone calls or business enquiries. The site needed a structural and experience overhaul to turn visits into leads. Our approach:

• Improved website structure and resolved key technical SEO issues across the site
• Removed unwanted pages and outdated blogs, keeping only valuable, relevant content
• Built backlinks and guest posts to strengthen domain authority
• Increased website speed and overall performance
• Added relevant new pages, each optimised for a single target keyword plus related terms — avoiding keyword cannibalization
• Improved user experience with a user-friendly product list and easy download option

Challenge → Action → Result

Challenge: Website was getting traffic but no calls or business enquiries — visitors weren’t converting into leads

Action: Restructured the site, removed low-value pages/blogs, fixed technical issues, built backlinks, improved speed, and optimised each page for one primary keyword to avoid cannibalization

Result: 531 calls from Google Business Profile (+25.2%) and 55.1K organic clicks in the last month

Key Takeaways

✓ Cleaning up low-value pages and blogs can improve overall site authority and crawl efficiency more than adding new content

✓ Single-keyword page optimisation eliminates cannibalization and helps each page rank for its intended terms

✓ Site speed, structure, and UX improvements directly impact lead conversion — not just traffic volume

✓ A 25.2% rise in GMB calls shows that SEO improvements translate into real, trackable business enquiries