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Naomis Headmasters

Generated 400+ monthly calls through Google Business Profile
Increased GBP calls by 27.3%
Ranked on Page 1 for high-intent salon keywords
Improved local visibility across Panchkula, Chandigarh & Kharar

Results

That Matters

400+

Clicks

8000+

Impressions

1.3%

Conversions

Avg. CPC

Home » Seo Case Study » Naomis Headmasters

Product Overview

Dominating local salon searches in Panchkula & Chandigarh with 400+ monthly calls

About the Client

Naomi’s Headmasters is a premium unisex beauty salon based in Panchkula, serving clients across Panchkula, Chandigarh and Kharar.
Despite offering high quality salon services, the business was struggling to stand out in a highly competitive local beauty market.

The Challenge

Operating in one of the most competitive local service industries — beauty salons — where dozens of businesses compete for the same local searches.
Low visibility on Google Search and Maps meant potential customers were finding competitors first.
No structured SEO strategy or optimised Google Business Profile to capture high intent local queries.

Our Strategy

Fully optimised the Google Business Profile including service categories, business description, photos, regular posts and review management to maximise local pack visibility.
Targeted high volume, commercial intent keywords such as “best salon in Panchkula,” “unisex salon in Chandigarh” and branded variations.
Built a location focused SEO content strategy to capture searches across Panchkula Sector 8, Kharar and Chandigarh.
Improved on page SEO with optimised service pages, meta tags and local schema markup.
Strengthened local citations and backlinks to boost authority in the local salon niche.

Results Achieved

Monthly calls from Google Business Profile reached 400+ which shows a 27.3% increase vs. the previous year
Ranked #2 on Google for the brand keyword “Headmasters Panchkula Sector 8”
Ranking on Page 1 for multiple high intent salon keywords across Panchkula, Kharar & Chandigarh
Consistent month on month call volume growth from Google Maps and organic search

Monthly Calls (GBP)

400+

from Google Business Profile

GBP Call Growth

+27.3%

vs Apr 2025

Top Keyword Rank

headmasters panchkula sector 8

Market

Local

Panchkula, Chandigarh, Kharar

Some Ranking Keywords

Keyword	Position	Volume
headmasters panchkula	5	880
salon in zirakpur	8	720
keratin hair treatment cost	11	6600
global highlights for indian skin	11	1300
salon in chandigarh	13	3600

Results That Drive Impact

This case study showcases measurable gains through smart planning, efficient execution, and improved performance that drives real business growth.

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Naomis Headmasters

Product Overview