When the client initially partnered with our SEO team, the website was heavily dependent on branded traffic, with very limited visibility for commercial and transactional search terms. Only a few primary keywords were ranking, which restricted organic growth and lead generation opportunities.
The website also faced several SEO challenges, including:
The primary objective was to increase non-branded organic traffic, improve rankings for high-intent keywords, and establish stronger visibility in both traditional Google search and AI-driven search experiences.
We started with detailed keyword research targeting:
Along with keyword research, we performed a complete technical SEO audit using premium tools like Screaming Frog and SEMrush to identify and fix:
We also updated existing pages and blogs by improving content quality, adding commercial intent optimization, and strengthening topical authority.
To improve domain authority and rankings, we built backlinks through:
Additionally, the website started gaining visibility in Google AI Overviews, helping improve overall search presence.
Within just 3 months, the campaign delivered strong organic growth:
Ranking Keyword List –
| Keyword | Search Volume | Position |
|---|---|---|
| hvls fans | 4,400 | 1 |
| big fan | 6,600 | 4 |
| industrial cooler | 4,400 | 4 |
| helicopter fan | 1,600 | 1 |
| jet fan | 4,400 | 3 |
| duct air cooler | 1,600 | 4 |
