From 4.5K to 50K Clicks: How Etripto Achieved Explosive SEO Growth
Etripto is a tour and travel company based in India. The company focused on providing domestic tour packages.
Client want to improve the ranking positions on domestic keywords related to Kashmir, Sikkim, Gangtok, Kerala etc.
– Custom built website in codeigniter with multiple technical issues.
– Less visibility getting 100 clicks in a day and 80% from a brand name searches.
– Technical Issues like URL structure wrong, broken links, missing EEAT, missing schema markups
– No relevant pillar pages to target high volume keywords. Poor ON Page SEO like duplicate meta title & descriptions, thin and duplicate content on the website.
Our team has stated SEO Audit is on paid tools like SEMrush, Screaming Frog and found major loopholes
After that keyword research is being done for multiple locations using Google Keyword Planner & SEMrush Keyword magic tool.
Based on the keyword research team has created detailed SEO content strategy that can improve the website visibility in Google search and afterwards it helped us in enhancing the brand on ChatGPT, AI overviews and AI Mode.
Topical cluster planing and creation done by the team to ensure proper internal link structure creation using semantic SEO approach
OFF Page SEO implemented with digital PR on relevant website to boost authority and brand mentions.
1. For the first 6 month the website has seen limited growth like around 10 to 20% improvement in clicks on monthly basis
2. After 6 Months website start getting 15000 average monthly clicks.
3. With the continuous efforts of content optimization, On page SEO & OFF Page SEO in next 3 months average monthly clicks improved to 26K.
4. Currently website is generating 49.2K Monthly organic traffic
5 Around 21.6K Keywords are currently ranking on Google Mulitple pages
Some Keyword Rankings
| Keyword | Position | Search Volume |
|---|---|---|
| Kerala Tour Packages | 2 | 49500 |
| Kerala Holiday Packages | 3 | 2900 |
| Kashmir Tour Packages | 3 | 3600 |
| kerala tour packages with price | 2 | 2900 |
