Get a Proposal

Cool Roof Paint

Increased leads by 2.4X
Reduced CPL from ₹2896 to ₹765
Generated 191 high-quality B2B leads
Reduced CPC and irrelevant B2C traffic

Results

That Matters

146K

Clicks

191

Impressions

765

Conversions

8.77%

Avg. CPC

Home » Seo Case Study » Cool Roof Paint

Project Overview

Cool Roof Paint Case Study: Leads Up 2.4X, Costs Down 73% Through PPC About the Client

Cool Roof Paint (www.coolroofpaint.com) is provider of High SRI paint is designed to reduce roof temperature up to 20°C and improve energy efficiency in industrial and commercial buildings. They provide end-to-end turnkey services – handling the complete process from product supply to professional application.Challanges

Major challenge was to get quality leads for this B2B Business and avoid B2C leads. Some of the challenges were:

Reducing the Cost Per Lead
Bring relevant traffic
Control CPC

ACTIONS WE TOOK

We researched and planned some new sets of Keywords in Phrase Match. Which will help in bringing relevant audiences to the Website. Initially, we started with one campaign for PAN India, then on the basis of results we have created a new campaign for specific states where demand of our product is high. By doing this, we were able to:

Bring Relevant Audience to the Website
Reduce the CPC and Conversion Costs.
Generate High Quality Leads
Reducing B2C Leads

Results

We reduced Cost Per Lead (CPL) from ₹2896 to ₹765and Cost Per Click (CPC) while increasing the number of conversions 56 to 191.

Key Stats

Metrics	Value
Total Ad Spend	₹146K
Total Conversions	191
Cost Per Conversion	₹765
Conversion Rate	8.77%

Results That Drive Impact

This case study showcases measurable gains through smart planning, efficient execution, and improved performance that drives real business growth.

Frequently Asked Questions

Why do I Need Search Engine Optimization For My Website?

We provide a full suite of digital solutions including website development, mobile app development, SEO, PPC, social media marketing, e-commerce solutions, and digital training.

What Tools Are You Using in SEO?

We provide a full suite of digital solutions including website development, mobile app development, SEO, PPC, social media marketing, e-commerce solutions, and digital training.

What do the SEO Companies do on my website?

We provide a full suite of digital solutions including website development, mobile app development, SEO, PPC, social media marketing, e-commerce solutions, and digital training.

What are the Top 10 SEO Companies in India?

We provide a full suite of digital solutions including website development, mobile app development, SEO, PPC, social media marketing, e-commerce solutions, and digital training.

Why WebHopers is the Best SEO Company in India?

We provide a full suite of digital solutions including website development, mobile app development, SEO, PPC, social media marketing, e-commerce solutions, and digital training.

Does WebHopers SEO Services provide voice search optimization for Local businesses?

We provide a full suite of digital solutions including website development, mobile app development, SEO, PPC, social media marketing, e-commerce solutions, and digital training.

If I pay the complete amount for the Search Engine Optimization package in Advance for 2 years, will I get a Discount?

We provide a full suite of digital solutions including website development, mobile app development, SEO, PPC, social media marketing, e-commerce solutions, and digital training.

Does your team create Dynamic Schema Markups for SEO?

We provide a full suite of digital solutions including website development, mobile app development, SEO, PPC, social media marketing, e-commerce solutions, and digital training.

I want a semantic SEO approach for my website. Are you aware of it?

We provide a full suite of digital solutions including website development, mobile app development, SEO, PPC, social media marketing, e-commerce solutions, and digital training.

I have spam backlinks built by other agencies. How will WebHopers get rid of that?

We provide a full suite of digital solutions including website development, mobile app development, SEO, PPC, social media marketing, e-commerce solutions, and digital training.

My website was hit by Google algorithms. Does your SEO team have the expertise in recovering the website?

We provide a full suite of digital solutions including website development, mobile app development, SEO, PPC, social media marketing, e-commerce solutions, and digital training.

How do I judge the performance of SEO campaigns run by WebHopers? Can I get timelines for it?

We provide a full suite of digital solutions including website development, mobile app development, SEO, PPC, social media marketing, e-commerce solutions, and digital training.

Your Buyers Are Searching. Your
Competitors Are Advertising. It's Time Your SEO Reseller Works As Hard As You Do.

Trusted by Ambitious Startups Global Brands and
Who Believe in Digital Excellence

WebHopers Infotech Pvt Ltd | Digital Marketing & Web Development Company in Chandigarh Panchkula

4.8

Based on 450 reviews

powered by Google

15:10 14 May 26

Good Service Any Problem Faced Resolved Quickly

10:29 17 Feb 26

Best IT Company In Chandigarh

07:29 13 Feb 26

This is my best

06:04 10 Feb 26

Trusted SEO/SMO provider.

11:16 23 Jan 26

Best Pharma PCD & Third Party Leads Portal in India

11:04 13 Oct 25

Best SEO Company in Zirakpur . Really Best in Job Just Try Once And See The Diffrence ..

11:31 03 Jul 25

I had a great experience with Webhopers Academy.
The course was well-structured and beginner-friendly.
Mentors were supportive and explained every topic clearly.
I also got practical exposure through assignments and projects.
Highly recommended for anyone looking to upskill professionally!

05:04 23 Nov 23

I learned a lot of things in Web Hopper Academy about online advertising in my digital marketing class. We discussed advertisements, social media, and how to contact people over the internet as well.
We created our facebook campaigns and tested them. It was similar to becoming a digital marketer. We also worked together a lot, sharing ideas and figuring things out.
They showed us tools that actual marketers use, like how to see if people like our ads. Now, I feel like I know the tricks to make things stand out online Ms. Akshita mam was awesome.
She explained things with examples and helped us when we got stuck. It wasn't just about listening; we got to ask questions and share our ideas too.
Digital marketing is like a big online adventure, and I want to express my gratitude to Ms. Akshita mam for being my teacher. Thank you!