Cool Roof Paint

  • Increased leads by 2.4X
  • Reduced CPL from ₹2896 to ₹765
  • Generated 191 high-quality B2B leads
  • Reduced CPC and irrelevant B2C traffic
Results
That Matters
146K
Clicks
191
Impressions
765
Conversions
8.77%
Avg. CPC
Home » Seo Case Study » Cool Roof Paint

Project Overview

Cool Roof Paint Case Study: Leads Up 2.4X, Costs Down 73% Through PPC About the Client

Cool Roof Paint (www.coolroofpaint.com) is provider of High SRI paint is designed to reduce roof temperature up to 20°C and improve energy efficiency in industrial and commercial buildings. They provide end-to-end turnkey services – handling the complete process from product supply to professional application.Challanges

Major challenge was to get quality leads for this B2B Business and avoid B2C leads. Some of the challenges were:

  1. Reducing the Cost Per Lead
  2. Bring relevant traffic
  3. Control CPC

ACTIONS WE TOOK

We researched and planned some new sets of Keywords in Phrase Match. Which will help in bringing relevant audiences to the Website. Initially, we started with one campaign for PAN India, then on the basis of results we have created a new campaign for specific states where demand of our product is high. By doing this, we were able to:

  • Bring Relevant Audience to the Website
  • Reduce the CPC and Conversion Costs.
  • Generate High Quality Leads
  • Reducing B2C Leads

Results

We reduced Cost Per Lead (CPL) from ₹2896 to ₹765and Cost Per Click (CPC) while increasing the number of conversions 56 to 191.

Key Stats

Metrics Value
Total Ad Spend ₹146K
Total Conversions 191
Cost Per Conversion ₹765
Conversion Rate 8.77%

 

Results That Drive Impact

This case study showcases measurable gains through smart planning, efficient execution, and improved performance that drives real business growth.
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