Cloud Nine

Project Overview

100 to 4000+ Organic traffic & 200+ monthly calls with the power of Google

Client

• Cloud Nine Lanka Resort is a luxury wildlife resort that provides modern rooms to international and locals for tourism.
• The resort has a limited presence on online channels and is struggling to bring tourists to the resort.

Challenges

• The resort has a limited organic presence (100 monthly clicks) on the organic searches and has no keywords ranking for travel or hospitality niches.
• With the lack of proper optimization for Google My Business, the resort had very few local calls and inquiries through Google search or map.
• There was a need to build content strategies to create brand awareness for its services and high-intent keywords for the hospitality market in Sri Lanka.

Our Strategy

Optimized Google Business Profile

• An optimized GMB with correct categories has been set up
• High-quality resort images and pictures were added
• Detailed description of services as well as Q and A have been filled up.
• Regular posting of GMB posts to enhance local visibility, Google Maps listing, etc.

 Keyword Research & On-Page SEO

• In-depth research has been conducted, and awareness-related terms as well as commercial intent keywords have been targeted.
• High-value terms for the hospitality sector have been used like “best resort in Wilpattu”, “luxury resort in Sri Lanka,” and “wildlife resort in Sri Lanka”.
• All landing pages have been optimized using targeted meta titles and content.
• Key search terms like “Wilpattu resort” and “Sri Lanka tourism” have been utilized.

Commercial Blog Strategy

• Top of the funnel content strategy aimed at gaining awareness. Traffic to the blog has increased.
• Blogs have been created on topics such as wildlife safari guides, tips and advice, holiday information, etc.

Link Building & Citations

• Relevant Citations from travel niches within the travel space have been established
• High-value niche backlinks have been acquired from travel and hospitality-based websites.

What We Achieved

• Organic monthly clicks increase from 100+ to 4,000+ per month
• Google My Business has been generating an average of 200+ direct calls per month
• Selected keywords related to brand and commercial intent ranking all over Google Sri Lanka
• Resort becomes more visible for high-intent travel search queries of Sri Lanka
• Significant growth of booking inquiries with Organic and GMB efforts