CleanBees

How CleanBees grew from 0 to 1,100+ monthly organic visitors and 377K impressions in 12 months

About the Client

• CleanBees (cleanbees.co.nz) is a New Zealand-based professional cleaning company offering residential, commercial, and end-of-tenancy cleaning services.
• The brand came to WebHopers with no organic search presence — the site had no meaningful rankings and was generating virtually no traffic from Google.

The Challenge

• Near-zero daily clicks and impressions — the site had no visibility in Google Search.
• No established keyword rankings in the competitive NZ cleaning services market.
• Weak domain authority with no structured content or technical SEO foundation in place.

Our Strategy

• Conducted targeted keyword research for high-intent cleaning service queries across New Zealand locations.
• Built a focused content strategy covering service pages and location-based landing pages to capture local demand.
• Optimised on-page elements — meta titles, descriptions, headers, and internal linking — across all key pages.
• Fixed technical SEO issues to ensure clean crawlability, fast load times, and proper indexation.
• Built local authority through Google Business Profile optimisation and NZ-relevant citation and backlink outreach.

Results Achieved

Over 12 months, CleanBees went from invisible to a steadily growing organic presence:

• Organic traffic grew from zero to 1,100+ estimated monthly visitors within 12 months.
• 679 keywords now ranking across Top 3, 4–10, 11–20, and 21–50 positions — growing consistently month over month.
• Daily impressions climbed to 3,000–6,000 per day by mid-2026, with click spikes reaching 20–25 per day.
• Keyword rankings showed a clear staircase growth pattern from November 2025 onwards, reflecting compounding SEO momentum.