Bioxent

Project Overview

500+ Keywords on Page 1 for an India-Based Nutraceutical Manufacturer Within 6 Months.

Bioxent is a leading nutraceutical manufacturing company in India, offering third-party manufacturing solutions for health supplements, protein powders, and nutritional products. The brand focuses on high-quality production and private labelling services for B2B clients across the wellness industry.

Challenge & Approach

Burst of Arabia was struggling to compete in a highly saturated UAE jewellery eCommerce market, where top competitors dominated high-volume transactional keywords.
Key Challenges:

• Low organic visibility despite having an active website
• Poor rankings for high-intent jewellery and gifting keywords
• Technical SEO issues, including broken links, duplicate content, and missing schema markup
• AI-generated content that lacked user intent and relevance
• Weak meta titles and descriptions across collection pages
• Multiple pages targeting overlapping or identical keywords (keyword cannibalization)
• Thin content across major collection and category pages

Strategy & Execution

• We conducted in-depth keyword research across nutraceutical, whey protein, and supplement manufacturing segments. Keywords were grouped into high-intent clusters for better targeting.
• Each keyword cluster was assigned a dedicated, SEO-optimized landing page to improve relevance, rankings, and user experience.
• Improved H1/H2 structure, meta titles, descriptions, and internal content alignment based on user search intent and B2B queries.
• Resolved crawling issues, improved site speed, fixed indexing errors, and implemented structured schema for better SERP visibility.
• Built a strong internal linking structure between landing pages, product categories, and informational content to enhance authority flow.

Results

• 500+ keywords ranked on Page 1 of Google (transactional and B2B intent keywords)
• 40% increase in organic traffic achieved within 6 months
• 9.22K total clicks recorded in Google Search Console (12-month window)
• 662K impressions showing strong growth in brand visibility
• Significant improvement in rankings for high-volume nutraceutical keywords
• Strong uplift in overall website authority and index coverage