When Abogaley, a law firm in Chile, approached WebHopers, they didn’t have any visible organic footprint for their website. Lacking a Google Search Console configuration and seeing less organic traffic on SEMrush, the law firm was essentially invisible despite the vast range of services they offered: Family Law, Labor Law, Civil Law, Criminal Defense, and Debt Collection.
Our entire approach focused on building our authority from scratch through commercial content marketing.
We created intent-based legal blog posts that address people who are already actively searching for solutions within Chile’s legal domain. The topics of the content spanned family law-related questions, debt collection searches, employment rights-related topics, and criminal defense information – all relevant to Abogaley’s core practice areas and nationwide offices.
Simultaneously to content production, we audited existing service pages for proper metadata titles, meta descriptions, internal linking, and on-page content for city keywords.
Ranking Keywords:
| Keyword | Position | Volume |
| sociedades comerciales | 1 | 3600 |
| abogados de familia | 2 | 2900 |
| medidas cautelares | 8 | 2400 |
| seguro de cesantia cobrar | 9 | 2400 |
| ley de tribunales de familia | 9 | 2400 |
