When Amrit Music first engaged with our SEO team, the brand was virtually nonexistent online despite being a major manufacturer of instruments. The website had just 100 clicks per month, which was nearly all from the branded term, and there was virtually no presence from commercial or transactional search terms. They had a vast and obvious missed opportunity with musicians, retailers, and buyers actively looking to make a purchase.
Challenge
- Only 100 monthly clicks, primarily coming from branded searches
- Thin, unoptimized product and category pages
- No strategy for commercial or purchase intent keywords
- Technical SEO is hindering crawlability and indexation
- Weak topical authority in the music instruments niche
- Poor Google Business Profile presence
- Low organic and local search visibility
Our SEO strategy
Keyword research
Targeted commercial, transactional, and informational keywords
Technical SEO audit
- Fixed crawl errors hindering product and category pages
- Fixed duplicate metadata across instruments listing pages
- Strengthened internal linking across the site
- Fixed thin content across product and manufacturer pages
- Fixed indexing errors, which reduced search visibility
Content & Blog Strategy
- Publish articles focused on instrument guides, buying advice, brand comparison, and music tips
- Built topical authority and attracted high-intent users
Google Business Profile
Optimized business listing details, product listings, and images
Regular posting for consistent lead generation
Link building
- Added business to music and b2b directories
- Added guest posts to music and lifestyle blogs
- Added local citations to relevant platforms
- Gained high authority niche backlinks from industry websites
Result gained
- Grew organic traffic from 100 to 5,000+ per month
- Gained 200+ monthly leads via website and GBP
- Significant improvement in commercial and product keyword ranking
- Gained topical authority in the instrument manufacturing niche
- Enhanced Google AI Overview presence for relevant queries
