Introduction: Switch Compare (https://www.switchcompare.co.uk/) simplifies the process of comparing prices from various reliable utility and energy providers in the UK. And then, providing the best and the cheapest possible energy plan to the Customers.
Major Challenge was to compete with the Top Providers/Competitors and get the Top Ad Rank. Client mainly wanted to get more leads at lower cost. Some of the challenges were:
We researched and planned some new set of Keywords in Phrase Match. Which will help in bringing relevant audiences to the Website.
Initially, we started with a few Keywords only. After exiting the learning phase, we analyzed the Searched Terms that had maximum conversions and Lower CPC. Then, we added them to our Search Keywords List.
By doing this, we were able to:
CURRENT STATS (3 MONTHS)
We were able to reduce the Cost Per Lead from £14.51 to £11.94
