Introduction: PharmaHopers is a Leading B2B Pharmaceutical Portal in India that connects Buyers & Suppliers, who are seeking PCD Pharma Franchise and Third Party Pharma Manufacturing Services.
The major challenge was to maximize the number of High Quality Leads at a Lower Cost. Some of the challenges were:
We researched and planned out Fully Optimized Different Landing Pages, one each for PCD Franchise & Third Party Manufacturing Services.
Initially, we started with Pipelining the Campaigns on the Basis of Different Keywords (Using SKAG Technique).
Used UTM Parameters in Final URLs (and tracked them in CRM) for each Campaign to monitor the performance of each Keyword Separately.
By doing this, we were able to:
