95% Cost-Per-Lead Reduction: Scaling High-Quality Dental Leads in Melbourne
Introduction:
Sweet Smile Dental Clinic is dental clinic located in Doncaster East, Melbourne, They offers a comprehensive suite of services ranging from routine preventive care and family dentistry to advanced cosmetic treatments, implants, and emergency dental care
CHALLENGE
The major challenge was to increase the number of leads while improving lead quality on Google Ads. Based on earlier data, challenges faced were:
- Unstable performance due to inconsistent results
- Dependency on a single campaign, specifically only one Smart Campaign
- Irrelevant keywords, as most keywords used were informational in nature and not conversion-focused
- High Cost Per Lead (CPL), impacting overall campaign efficiency
ACTIONS WE TOOK
We started with proper keyword research and competitor analysis. Created a new search campaign with location and call extension, using only phrase match keywords.
By doing this, we were able to:
- Bring relevant audience to the website
- Reduce the CPC and conversion costs
- Increase the number of high-quality leads and phone calls
CONCLUSION
- Overall campaign reach and visibility improved significantly
- Campaign efficiency and lead quality improved consistently
- Cost Per Lead Reduced from $533 to $23
