Bendic Healthcare

Project Overview

From near-zero visibility to 36,400 total clicks & 43,700 monthly organic visitors in 16 months

About the Client

• Bendi Healthcare is a pharmaceutical company based in India, offering PCD (Propaganda Cum Distribution) Pharma Franchise opportunities across multiple states and locations.
• The business needed to generate brand awareness and qualified leads from pharma distributors and franchise seekers searching online for PCD pharma franchise opportunities.

The Challenge

• Near zero organic visibility despite operating in a high demand pharmaceutical niche with strong search intent around PCD franchise opportunities.
• The pharma franchise market is highly competitive, with large national players dominating search results for high volume commercial keywords.
• No structured keyword strategy to target location specific franchise seekers across India’s major pharma markets.

Our Strategy

• Conducted in depth keyword research to identify high search-volume, commercial intent PCD pharma franchise keywords across target cities and states including Punjab, Haryana, Rajasthan, UP and Maharashtra.
• Built a topical content strategy covering location specific PCD franchise pages to capture searchers in each target market.
• Optimised on-page SEO across all key pages — meta titles, descriptions, headings and schema markup — to improve rankings for high intent queries.
• Developed authoritative blog content targeting informational pharma keywords to build domain trust and topical authority.
• Built quality backlinks through pharmaceutical industry directories and relevant outreach to strengthen domain authority against established competitors.

Results Achieved

• Monthly organic traffic grew to 43,700 visitors/month from near zero
• Total clicks reached 36,400 with 3.09 million impressions over 16 months
• Website now holds 93.8% organic SERP share for target keywords in India
• Achieved 4.5% AI Overviews presence — appearing in Google’s AIgenerated answers
• Keyword rankings grew to a peak of ~2,000 keywords across multiple locations and product categories
• Top cited brand mentions across 1mg, Justdial and Biomorphlifesciences