Singh Movers and Packers

Project Overview

From poor-quality leads to 40 to 60 verified monthly calls, 30+ form submissions & 236 ranking keywords in Sydney

About the Client

• Singh Movers and Packers is a professional moving and relocation company operating across Sydney, Australia.
• They provide residential and commercial moving, packing and storage services to clients across Sydney’s metro and suburban areas.

The Challenge

• The business was generating leads, but lead quality was poor — resulting in low conversion rates and wasted time on unqualified enquiries.
• The website lacked trust signals and authenticity, making it difficult to compete with well established Sydney moving companies.
• No suburb-level SEO strategy meant the business was missing out on high-intent, location-specific searches that drive real bookings.
• The website had only around 59 ranking keywords with no growth strategy in place.

Our Strategy

• Improved website authenticity by adding trust elements — verified reviews, team information, service guarantees, and professional imagery to build credibility with potential customers.
• Conducted suburb-level keyword research to identify high-search-volume, commercial-intent queries across key Sydney suburbs including Parramatta, Blacktown, Liverpool, and surrounding areas.
• Created dedicated suburb landing pages targeting queries like “removals in [suburb]” and “movers near me” to capture hyper-local, high-intent traffic.
• Fully optimised the Google Business Profile with accurate service areas, high quality photos and regular posts to boost visibility in Google Maps and local pack results.
• Built local citations and quality backlinks in the Australian removals niche to increase domain authority and improve competitive positioning.

Results Achieved

✓ Monthly calls from Google Business Profile reached 40 to 60 verified calls per month

✓ Website enquiry form submissions grew to 30+ per month from qualified, high intent leads

✓ GBP call volume grew by +31.2% year on year (Jan 2026 vs Jan 2025)

✓ Total ranking keywords grew from ~59 to 236 which shows a 4x increase over 2 years

✓ Website now holds 98.1% organic SERP share for relevant keywords in Australia

✓ Lead quality significantly improved — enquiries now come from targeted suburb searches with clear moving intent