BURST OF ARABIA

Project Overview

2X Traffic Organic Increase for UAE Based Jewellery eCommerce With in 3 Months About the Client

Burst of Arabia is a is a UAE based eCommerce portal that used to sell jewelry as a gift on all special occasions.

Project Overview

The primary goal of this SEO project was to enhance Burst of Arabia online visibility, increase organic traffic, and drive more conversions through an optimized search engine presence.

Client Requirements

1. Earlier the website has some traffic but as per the industry the website is not performing good in major search terms that have high volume.
2. Also they want to increase orders through organic traffic.

Challenges

– Low Organic Traffic: Burst of Arabia was experiencing less organic traffic and due to this the overall business performance impacted.

– Poor Search Rankings: Based on the competition and market demand the website keywords are not ranking properly on SERPs especially on Google.

– Technical Issues: Website has technical challenges that was not taken care earlier like internal duplicities, broken issues, schema markups not integrated for eCommerce etc.

– The website was filled with AI-generated content with the motive of manipulating search rankings.

– Meta Title and Meta Descriptions are not optimized properly. Multiple collection pages targeting almost the same or near-matching keywords.

– Website has thin contents on maximum collection pages.

Strategy & Plan of Action

• Our team of experts conducted the SEO audit for the website and found technical challenges.

• All the issues were reported to the client and our team has started fixing the issues.

• Once we are done with the basic thing our team started optimizing the collection pages.

• Team has targeted the keywords matching the intent and products listed on the collection page that has high volume.

• Team has Replaced the AI content with meaningful and intenful human generate content and implemented the keywords smartly in it.

• After that team has started internal linking the relevant products and collection pages based on the intent.

• Once done with these the task given to off page SEO team and they have started building backlinks according to the relevancy of the website.

Results

1. Website traffic increased from 680 visitor to 1200 Visitors.

2. Major high-volume keywords started ranking on top 3 pages.

3. 41 Keywords are ranking on top 3 positions.

4. 50 Keywords are ranking in 4 to 10 Positions