What is Google Penguin – Google Penguin is a launch of Google in April 2012. Since then it has changed the way of looking at Google search results for many SEO experts. Many call it Google updates as well, it was launched to catch the sites that used to spam the search results in order to get good ranking. The website use to do this by buying links or sometimes simply obtaining them through the link networks.

What is Google penguin

The idea behind this update was simple enough to understand. Penalize and decrease the rankings of sites that breach Google’s Webmaster Guidelines set the by the search engine. This update includes reducing the search engine rankings of all those sites that uses illegal SEO techniques for example duplicate content, keyword stuffing and cloaking to name a few.

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What is the history of Google Penguin?

Google Penguin has gone through the number of updating over time. With his latest updating Google penguin has announced the time it is now real time and now it will rolled into the Google Algorithm with and additional updates.

Here are the numbers of updates that Google Penguin has gone through over the time:

#1 Penguin – April 2012
#2 Penguin – May 2012
#3 Penguin – October 2012
#4 Penguin – May 2013
#5 Penguin – October 2013
#6 Penguin – October 2014
#7 Penguin – September 2016

How does Google Penguin works?

If you are fooling around Google with the spammy backlinks in order to achieve good ranking and come on top in Google results then Google Penguin is here to put an end to it. Google Penguin figure out such website as Google’s algorithm scores every single website on many different ranking factors. Website speed and HTTPs ae two commonly known and there are several others which are still under the cover.

Here are some examples of backlinks that Google Penguin targets:

same, or similar anchor text will be targeted
If it is obviously built using a bot or tool
If your backlinks belongs to the low quality websites
In case it were paid for or incentivized
Backlinks that were built in high quantity but in a short span of time
questionable countries
that belongs to the strange countries

Since the Google goes through all the websites backlinks thus, the Google Penguin score is entirely based on the quality. In case you website doesn’t meets the perimeters it will definitely go through the penalty until you fix that up.

Links that will have Negative impact on your website are:

selling and buy of do-follow links
links exchanging
templates or links in footer
marketing of large scale articles
advertorials
advertisements with do-follow links
blog posts containing links

What are the penalties of Google Penguin?

Google now definitely do want the spammy website and thus, if you have a spammy backlinks then the actions are now taken by the Google on your website. This will result in the loss of traffic and also affect your ranking in a negative way that is it will lower it.

With the every updates of Google Penguin a lot has changed in the ways of Google penalties. Formally Google used to penalize the whole website. As With the new updates that penalties would be more granular. Though the Google experts did say much about its ways of working and penalizing but they added these things that Google Penguin will have:

Google Penguin will now update in real time
It ignore will spam instead of using it as a ranking factor
And it is more granular and the relief is that it won’t penalize entire sites commonly

In case, your website is penalize by the Google it will surely affect the ranking on search engine by reducing it and also your traffic will be lost.

Conclusion

A lot has change on web over the years and number if new things have been introduced by Google. One should not forget that updates like Penguin are just one of more than 200 signals we use to determine rank and are many other factors as well. The webmasters should be liberal to focus on creating compelling and amazing websites.