How to track Google Analytics Events from WordPress Websites – It might be the chance that you already are using some tools to track your performance, a number of visitors, traffic etc. But what if I tell you that you can even track the number of times your link gets clicked. Google Analytics is a wonderful tool to track the events but in case you do not know much about it then here we will discuss on how to track Google Analytics event from WordPress websites.

You can use Google Analytics to get more insights on the detailed information of the website. Google Analytics is a free service provided by the Google itself to generate the statistics of the visitors that visits your website. The only thing you have to do is to set the codes according to your website.

What is event tracking?

Event tracking is a feature of Google Analytics that allows the site owners to track or trace the actions on their site. It is helpful when your URL change is not recorded. Event tracking can be done by adding a few lines of javascript to your site around a link, or on a social icon or Email address. This is really a very easy process which if done right can provide you with many benefits. You just need to know the setting up and the further main processes to track the events of your website.

Steps to track Google analytics events from WordPress website

Event tracking is not a tough and daunting process if you do it correctly. Firstly you need to set up the Google analytics in the WordPress account so that you can indulge in the further processes. Below mentioned are the easy steps that you can follow to track events for your website.

Decide the events that you want to track

This is one of the crucial steps that you need to follow before performing the actual tracking of the Google analytics events.  You need to know about your marketing goals and decide accordingly. You need to be supremely careful while deciding the events that need to be cracked because this is the first step that is extremely beneficial for the next steps to be done properly.

Categorize the events

This is yet another important step to make the things easier. There might be a lot of events that want to keep a track on. Therefore, it becomes important to categorize the events into the related categories so that it would be easy for you track the Google Analytics events.

Write codes and add it to the site

Now, this is one of the most important steps that you need to do with extreme care so that the tracking could be done perfectly. Once you are done with making categories it is time to add the codes to your website. You can add javascript files to the javascript file option on the site.

Add classes to the events

The addition of the classes to the website will make things super easy. There are a variety of classes that can be added to the events that need to be tracked. Below listed are the types of the classes for the Google analytics events.

• Video track
• Form track
• Social track

After all these steps, the final is to see the results. You can finally have a look at the number of visitors coming to your site and other things. Also, you can get the detailed information about your links and other related things.

Conclusion

Google analytics event tracking has surely become an important part of the digital world. It lets you know about the results of the efforts you are putting on. Also, it gives every bit of details about your website. If you had no idea on how to track the events with WordPress website then it has been helpful for you in some way or the another. Google analytics event tracking is important and you should start it right at this moment.