Top 10 SEO Strategies for eCommerce Websites

Top 10 SEO Strategies for eCommerce Websites

Top 10 SEO Strategies for eCommerce Websites –  In this competitive era, businesses must connect with their potential consumers to stay relevant and this can only be achieved through SEO.  Search Engine Optimization practices are revolutionizing the digital marketing industry and are helping many brands by bringing organic traffic, better visibility, and higher ranking toward their e-commerce sites. Following this guide, we are going to get a deep understanding of the Top 10 SEO Strategies for e-commerce Websites. 

With the recent advancement in technology and rapidly growing demand for online shopping, the craze of eCommerce websites has flourished to a great extent. Currently, there are around 20 million eCommerce websites that exist on the internet, and this value is expected to increase up to 90% in the coming 15 to 20 years. But with the presence of millions of websites and billions of online searches, it can be overwhelming for an eCommerce website to stand out and attract potential customers.

The success of an eCommerce website solely depends on the SEO strategies implied. Search engine optimization or SEO is a very crucial aspect of the digital marketing world that helps increase the quantity and quality of traffic on a website. Through this practice, many brands’ eCommerce website are narrating their goals and who they are as a brand to set themselves apart from competitors. 

Implementing effective SEO Strategies, can improve a brand’s visibility through search, bring more traffic, and establish the brand as a trusted authority in the industry, while sustainably and reliably growing the business. Ultimately bringing high profit and ROIs.

Top 10 SEO Strategies for eCommerce Websites


Top 10 SEO Strategies for eCommerce Websites

After thorough research, we have curated a list of the Top 10 SEO Strategies for eCommerce Websites, that will surely bring higher visibility, better ranking, and organic engagement towards an eCommerce site. 

1. Make Relevant and Optimized Keywords Research Your Top Priority –

Good keyword research techniques help to predict the words and phrases that are relevant to a website and that the audience types in Google search. After understanding the target audience’s searched words, it can help to target those keywords throughout the website to increase the website’s likeliness. 

Before using a keyword, make sure to identify its search volume,  cost-per-click, and user intent. Using long-tail keywords is often seen to increase conversion rate. You can use various keyword research tools such as.

  • Keyworddit
  • WoderSearch 
  • Semrush
  • Soovle
  • Keyword In

2. Focus on E-E.A.T Score –

E-E.A.T refers to experience, expertise, authority, and trustworthiness. These factors are used by the search engine (Google) as ranking criteria to detect spam and lower the search ranking of suspicious and unethical websites. So make sure to covey the E-E.A.T score of your eCommerce website and this can be done through content including blog articles, SEO-optimized product pages, and meta titles and descriptions. 

3. Establish an Easy Website Structure –

The architecture of a site is concerned with the visibility and navigation of the site and how the website consists of the category or product web pages. Make sure to keep it simple and easy, for both the user and the search engine. An easy way to do that is to follow a rule- That states that each product page should take only three (or fewer) clicks from the homepage. Through this, you will not only enhance better user experience but also ensure that the product pages get relevant authority. 

 4. Focus on On-Page SEO – 

On-page SEO is one of the most important factors for a website to rank higher on search engines. It is majorly concerned with the process of optimizing the product and category pages. So that it ranks higher for the particular keywords and gets organic traffic and conversion rate. Let’s discuss the additional On-page approaches to keep into consideration. 

  • Use optimized meta description and title 
  • Make sure to use short and keyword-rich URLs. 
  • Mention the product description along with the main keyword 
  • Add scheme markup
  • Internal linking 

5. Use Distinctive and Unique Product Descriptions –

Product description is one of the most underrated SEO strategies for an eCommerce website. Try to write a unique and compelling product description that is free from duplication and brings higher ranking and better visibility. 

  • The product description should be around 1000+ words
  • Make sure to use keywords in the description for about 3 to 5 times 
  • Use LSI  keyword appropriately 
  • Add modifiers such as “BUY”, “SALE”, “50% OFF”, and “FREE SHIPPING” as clickbait.
  • Highlight the important details related to the product

6. Showcase User Experience and Reviews – 

Mention user reviews and experience help build credibility and trust towards an eCommerce website.  Through this, the potential and future clients get assured that are shopping from a reliable brand and instead of a scam website. You can use reviews, badges, and seals from  TrustPilot, Google Reviews, Yelp, and more to help convey your trustworthiness to new and existing customers.

Top 10 SEO Strategies for eCommerce Websites

7. Focus on Better Site Loading Speed –

When an eCommerce site takes a longer time to load and navigate, it can create a negative and bad user experience leading to a bad brand impression.  It doesn’t matter if you have quality products, valuable services, and other great qualities, a slow-loading site can wreck all this and can cost you a huge loss of customer base.  Besides users, search engines also consider site loading speed as a ranking factor. We will suggest avoiding using high-sized images and reducing the file size without degrading the image quality. 

8. Build High-Quality Backlinks – 

Backlinking is one of the most trusted and genuine SEO practices that yield great results in terms of visibility and ranking. This helps an eCommerce site to get recommended by reliable and trusted resources to generate organic traffic. 

While building backlinks, make sure that the third-party resource is authentic. Also, make sure that the links are relevant to your business niche as any spammy or irrelevant links can get your site penalized. One of the most versatile ways of getting high-quality backlinks is through guest blogging. 

9. Maintain Site Security – 

With contact with millions of users and a large number of transactions, maintaining the site is very crucial. With the advancement of technology, the threat of cyber hacks on eCommerce sites leading to the leaking of financial credentials and account hacking has also increased.  

 Make sure that your site has HTTPS and SSL certification to protect sensitive data or information. We will also suggest backing up the site data so that you can restore it easily in case of emergency. 

10. Implement Easy Social Sharing –

Easy social media sharing helps improve a brand’s online presence and allows people to familiarize themselves with your brand. Through this strategy, you can generate benefits such as. 

  • Driving organic traffic
  • Better visibility 
  • Increased ranking 
  • Improved local SEO
  • Increasing backlinks 
  • Enhanced brand recognition   


SEO Strategies have become a very crucial aspect of increasing visibility and driving organic traffic toward a site. This practice helps a site rank higher on the search engine result page, to attract a huge client base. The above-mentioned, Top 10 SEO Strategies for eCommerce Websites are resulting in great benefits for many websites by maximizing their visibility, to outrank the potential competitors on SERP( search engine result page). 

FAQs regarding the “Top 10 SEO Strategies for eCommerce Websites

Question 1. Why are SEO strategies important for an eCommerce Website?

Answer 1. SEO Strategies can benefit an eCommerce Website in the following ways.

  • Brings higher visibility and ranking 
  • Attract organic web traffic
  • Establishes your site as trustworthy  
  • Improves user experience 
  • Aids in brand growth
Question 2. What are the various elements of a good and result-oriented  SEO strategy?

Answer 2. A result-oriented eCommerce website includes the given elements.

  • Keyword selection
  • Content optimization
  • SEO titles and meta descriptions
  • Linking structure
  • Image alt attributes
Question 3. How to an effective SEO strategy work?

Answer 3. An effective SEO strategy uses On-page, Off-page, and technical SEO techniques to optimize the eCommerce site to get a better ranking in SERP.

Question 4. How Much do SEO services cost in India?

Answer 4. With the increase in the size of the digital market industry in India, the demand od effective SEO services has also increased. Talking about its cost, it mostly ranges between INR 5000 and 25000 per month or more depending on the company, types of services, and type of business. 

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Mohit Kumar

Mohit Kumar Has been working in SEO industry from past 10+ years. He is specialized in White Hat organic SEO techniques. Content is the major forte for him like creating strategies, content formatting, matching EEAT etc. He has the expertise in providing the result oriented techniques to several industries like eCommerce, B2B business, Service based businesses and many more etc. Based on the expertise he likes to share the views on the several things that he faced during the journey.

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