Skya Transdermic Case study

Skya Transdermic is a Indian cosmetic company that want to increase client base in India through distributorship model.

Client want relevant leads for cosmetic franchise and also want to improve the search presence of their brand.

1. Ranking on major search term is the primary goal for the customer.
2. They want good quality traffic on the website that generate quality leads.

- Client was earlier enrolled themselves with other agency and didn’t find any major improvements because the team has more into OFF Page SEO activities only.

- Focusing solely on OFF page practices the ranking of the website is poor.

- The other agency working on keyword wise as per the package. They are targeting only 10 keywords which is limiting the website performance.

- Technically website have broken links, structural issues, internal duplicities etc.

- Blogs on the website are stuffed with AI generated content.

- ON Page SEO basic elements like meta title, meta description are not properly optimized based on the user intent for the service pages targeted

• We have started the project 3 months back and the first step that team has taken to run the SEO audit on 2 tools i.e. Ubersuggest & SEMrush.

• Website had found issues related to technical things like WWW resolve, broken links. All these issues were taken seriously by the team and they had fixed them.

• Once we are done with the basic thing our team started the keyword research and created the content strategy that drive results.

• After content strategy creation the team of writers has started writing content based on the user intent.

• Parallelly Team has removed all the blogs that have AI generated content and rewrite them accordingly.

• After passing 1st month of work the website has seen some improvements in impressions as some of the keywords started ranking on top 3 pages for major terms.

• Based on this team has plan the OFF page SEO practices accordingly and increase the website domain rating score.

1. Website traffic increased from 4.02K visitor in 3 months to 42K Visitors in 3 months.

2. 65 Keywords are currently ranking on Top 3 positions.

3. 89 Keywords are ranking on Position 4 to 10.