How SEO has Changed with Possum Update – Google constantly comes up with new updates with unique features so that everyone could get equal benefits. Most recent is the Possum update and if you are a regular internet user then you might be aware of this algorithm update. SEO has changed quite a lot with this new Google update. In case you do not know about it then here we will explain how possum update has changed SEO.
Local SEO is the one that has been affected the most with this new update. If you do not have any concern with the location then you might not need to worry about the possum update. But if you want to target the local audience then this update is something you should take into consideration.
Possum update is the newest Google’s algorithm update that is beneficial and effective for all the local businesses and SEO. It came out in the year 2016 and undoubtedly changed the scenario of local SEO and local search engine results. It has proven to bring a massive change in the local search with all the positive results. This update has more emphasis on the location that means users will get more accurate results. It also have separate filters for local and organic searches so that both can work independently. This is called Possum because Google name their updates after animals.
Possum update is effective and popular for all the right reasons. It was very difficult for local business to rank on the top positions in the search engine results earlier. But now with updates like Possum, local SEO seems to grow nicely. Businesses located even in the outskirts are getting more attention and response now. But these are not the only ways by which Google possum is effective. Below mentioned are some of the benefits of Possum update to your SEO or your business.
The major impact of Possum update was on the local searches, rankings and especially the filters. Now those businesses are doing well who have had a tough time in getting ranks on search engine results. Google always come up with fresh updates that benefit people in every possible way. Many people are still not aware of what is this update and how it can benefit you. So I am sure this might have helped you a bit to understand. So if you run a local business then you must know how to get benefit from this update.