How to Plan Right PPC Strategy for Tour & Travel Websites

Plan Right PPC Strategy for Tour & Travel Websites

How to Plan Right PPC Strategy for Tour & Travel Websites – Tour and travel is one of the leading businesses in India that is offering numerous benefits to the people and their owners as well. If you have a good tour and travel website then there are more chances of you being known by a large number of people and earning more profits. But one thing that you really need to focus on implementing PPC for travel first. Here you will get to know about how to plan right PPC strategy for tour and travel websites.


PPC is pay per click and it is one of the most integral part of any website and especially when you own a tour and travel website. There are many websites that crave to do much better so it becomes mandatory for you to be different and unique from them.

What is PPC in tour and travels?

PPC is generally the amount of money that you pay for the number of clicks that you will get on your website. It is very important for you to decrease the PPC rates so that even in less budget you will get more returns and profits. If we talk about a decade back people used to travel to the travel agencies to book a ticket but now they just surf the website and get the things done.

Tips to plan right PPC strategy for tour and travel businesses

It is very important to plan the right PPC strategy for your tours and travels so that you get more profits and benefits. Here are the best tips that you can follow and they are mentioned below.

Lower your bids

This is the most crucial step if you want your tour and travel business on heights. Lowering your bids will increase your exposure in the digital words. You can bid higher on locations, hours when people are more likely to book the tickets.

Find additional keywords

Keywords play a very important role in bringing higher ranks and positions on the search engines. Add both positive and negative keywords for gaining more quality traffic and eventually more profits and benefits.

Use Long tail keywords

If you want your PPC strategy to work properly then you must not forget to add long tail keywords. There are so many people who do not search the things to the point. So it is really necessary to add the long tail keywords to your website.

Be responsive

Be responsive to all the users, customers viewing your website. Do not underestimate the power of the mobile phones, they are the power house of the traffic you crave for. This could be one beneficial step for the success of your PPC strategy for tour and travel business. People have now switched towards the mobile screen.

Know your audience

Know what your audience wants and deliver them that. The moment you will start applying this you will see an increase in the amount of traffic and clicks you receive. Also add the review section in your website so that you get to know about your website’s flaws.


Tours and travels is one business where you are most likely to see competition. It is very important to know about what your competitors are doing and what is making them unique. Follow the good points and thus your PPC strategy will work the way you desire.

So above mentioned are the best tips that you can follow to make the right PPC strategy for your tours and travels. PPC is very important for any website and it is one thing that really need to be strategized with creativity and intelligence.

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Mohit Kumar

Mohit Kumar Has been working in SEO industry from past 10+ years. He is specialized in White Hat organic SEO techniques. Content is the major forte for him like creating strategies, content formatting, matching EEAT etc. He has the expertise in providing the result oriented techniques to several industries like eCommerce, B2B business, Service based businesses and many more etc. Based on the expertise he likes to share the views on the several things that he faced during the journey.

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