How to Implement Schema Markup in WordPress

How to Implement Schema Markup in WordPress – Schema is considered as one of the most trustworthy technique in SEO. Which not only increase your brand trust towards customers. But it also helps in getting good search rankings. WordPress is considered one of the most SEO friendly CMS based platform. Which can be customized to top levels in order to get best results. But now the question arises that how to add schema markups in WordPress? Don’t worry team WebHopers gonna tell you best tips to implement schema markup in WP.

How to Implement Schema Markup in WordPress

About Schema Markup

Generally schema markups are the collection of special attributes which are provided by the schema.org. So that one can use these attributes in order to increase trust level. The good thing is that most search engines like Google, Bing, Yahoo etc. are using this thing. So that they can display more relevant search results towards its potential users. Schema also helps in improving the quality of display search results. It has a set of special codes which includes itemscopes, itemtype, itemprop which helps crawlers to understand the web structure more deeply.

Types of Schema Markups Available in WordPress

As we all know that WordPress is a well known CMS based website development platform on which almost 70% of website are being developed. It is one of the most flexible web development platforms with which one can implement thing easily. So there are several types of schema markups which are available for WordPress are

  • Organizations
  • Local Businesses
  • Articles
  • Blog Postings
  • Events
  • Products
  • Videos
  • Services
  • Ratings
  • Star ratings
  • Events and event times
  • Embedded site search box
  • Videos
  • Breadcrumbs

Does Schema Markups is really beneficial for SEO?

Well according to the latest updates it become more important for the SEO experts to implement structured data. So that they can not only increase their search ranking but also increase their website CTR.

How to Implement Schema Markup in WordPress (Best Tips)?

We all aware of the fact that the plugins have made everything easier for a WordPress site owner to implement things without any trouble. But every good thing has some its cons. There is no such plugin present in WordPress which implement schema markups to perfections. So we are sharing some of the best tips to implement schema markup in WordPress websites. With which you can add the different markups to best.

How to Implement Schema Markup in WordPress

But before the tips to adding schema markup in WordPress you need main admin login details or FTP details. Because you have to edit the following files

  1. header.php
  2. index.php
  3. single.php
  4. page.php
  5. footer.php
  6. sidebar.php

For adding Schema on header.php (Header Template)

Firstly open up your website header.php file from wordpress editor or from the site ftp. Then make the following changes in order to implement structured data in website header.

  1. Firstly Find:
    <body <?php body_class(); ?>>

    And Then Replace with below mentioned code:

    <body <?php body_class(); ?> itemscope="itemscope" itemtype="http://schema.org/WebPage">
  2. Secondly Find the below mentioned code:
    <header id="masthead" class="site-header" role="banner">

    And Replace it with this code:

    <header id="masthead" class="site-header"
    itemscope="itemscope" itemtype="http://schema.org/WPHeader" role="banner">
  3. Now Search for:
    <h1 class="site-title">

    And then Replace it with:

    <h1 class="site-title" itemprop="headline">
  4. To show description Find:
    <h2 class="site-description">

    And then replace that description coding with:

    <h2 class="site-description" itemprop="description">
  5. To add Schema in Navigation then Find
    <nav id="site-navigation" class="main-navigation" role="navigation">

    Replace with:

    <nav id="site-navigation" class="main-navigation" itemscope="itemscope"
    itemtype="http://schema.org/SiteNavigationElement" role="navigation">

How one can Check Schema Markup Codes is Working Fine in WordPress?

Well you are thinking absolutely right. If you have implement schema markups and if there is some error then how do you came to know. Well the answer is through google structured data testing tool. Here you can not only check the complete details but also read the Google structured data guidelines with which you can use relevant schema markups in order to get more good results.

Conclusion

Schema varies from business to business. Well there are some common schema available which one can use any of the websites. But there are specific schema markups available which can only be used for eCommerce. For example showing product reviews and ratings through schema markups. If you have online movie website then you can choose videos schema.

WordPress is a most user friendly and easy to use platform. You can implement Schema markups easily either of theme or through SEO by Yoast plugin. But make sure one thing in mind that these are the special task forces which can be used properly. If you are unable to make 100% relevancy then it may lead to negative responses also.

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