What are 301 And 302 Redirects and How to use them – Wondering what 301 and 302 redirects are and how to use them? If yes, then you are at the right place. To a normal user they are same but they are not same as far as Google is concerned. Search engines know the exact difference between them and know how to handle respectively. Redirect play an important role in ranking. Therefore, it must be used appropriately.
If you are familiar with the search engine optimization then you must be aware of the term link juice. This is where redirects are important. If you want your customers or search engines to know that your site has been moved then it is mandatory for you to apply redirects.
A redirect is a way of sending both users and search engines to different URL from the one they actually requested or wanted to go. 301 and 302 are the types of redirect. A 301 redirect is a permanent redirect which passes the bulk of link juice to the redirected page. It is beneficial for search engine optimization. This is the best method to implement redirects on the websites.
Whereas, a 302 redirect refers to the status code moved temporarily or found. In most of the instances redirect 301 and 302 are treated similarly. Redirect 302 do not pass any kind of value to the new locations. It sends to user to an appropriate place so that you do not show them a broken link such as error page or 404.
If you have changed your domain or your URL structure has gone through certain amendments then a 301 redirect could prove to be useful. Creating redirect 301 for your old website will tell both the users and search engines that you have moved to a new location. This will allow search engines to direct ranking and value signals to the new URL. Other reasons to use this redirect are mentioned below.
If your website is temporarily unavailable then this is the best time to use redirect 302. With redirect 302 you are telling the search engine crawlers that your content is unavailable at the moment. Eventually value of your page will be intact and will not be passed to another URL.
It is very important to correctly set up these redirects to get the beneficiary results. If not used properly they can cause an immense decrease in the traffic and eventually your ranks will lower down. Below mentioned are the easy steps to follow to set up these redirects.
Using a 301 and 302 redirect to your website will let the visitors know about your new URL of the website. The best time to apply these redirects is when you have updated the CMS platform, change the web design, and deleted a page from the website. This can help in saving your website’s ranking, despite the changes you have made.
301 and 302 redirects are important for any kind of website to maintain their audience or traffic and eventually the ranks. I hope this have been helpful for you to clear the doubts related to 301 and 302 redirect. Therefore, if you are planning to make any changes in the website then do not forget to add redirects the aforementioned.